To play is to believe
there is a deeper story.
To play is to
believe there is a
deeper story.

Not just the one that has been told,
over and over again.
Not just the one that has been told, over and
over again.

Our Process

We play to learn

A cyclical methodology that
blends strategy, insight and
creativity to help build and
sustain unique brands.

Our services

We play the
whole field…


We develop meaningful, cohesive brands that redefine market landscapes.


We provide solutions built on years of commercial experience and marketing insight.


We solve complex design challenges and deliver design that integrates strategic intelligence and design philosophy.

Full spectrum

We showcase original thinking across print, radio, TV, digital, events, OOH, translations, special ops.

Our services

…and we play



  • Brand Leadership & Impact
  • Brand Leadership & Impact
  • Brand Visual Audits
  • Stakeholder Immersion
  • Brand Positioning
  • Market Insight Mining:
  • Consumer to Competitor
  • Training & Implementation

Marketing & Advertising

  • Market Study & Analysis
  • Creative Concepts
  • Market Roll-out Plans

Internal Communications

  • Brand Principles: Vision, Mission,
  • Values, Code of Ethics
  • Operation Manuals & Models
  • Employee Engagement
  • Annual Events & Trainings



  • Brand Architecture
  • Brand Guidelines
  • Information Design
  • ATL, BTL, Outdoor
  • Event & Environmental Graphics
  • Website Design & Development

Content Creation

  • Creative Copywriting
  • Corporate Communications
  • Radio & TVC Scripts
  • Credentials & Presentations
  • Social Media Content


  • Animation & Motion Graphics
  • Photography & Videography
  • TV Commercials & Corporate Videos
  • Toolkits & Sales Kits
  • Printing & Packaging
  • Corporate Gifts

Our reach

We play
beyond borders.

Working as locals
with global clients.
Talent without borders.
The right people for the right job.
Headquarters in
Dubai and Chicago.

What makes us different?

We play to
our strengths.


We are deeply committed to embodying your brand purpose and telling your brand story through masterful concepts and designs.

Bravely solution

When it comes to innovative ideas that breathe new life into brands, our work speaks for itself. We pull all stops to make it happen.


We successfully align and liaise with your internal divisions as well as your external suppliers to ensure the best possible outcome.


We show up for you in ways you could never imagine. Count on us as a creative liaison and a sounding board for new ideas and strategies.



Zainab Abbas is an entrepreneur, designer, storyteller, and creative thought leader. She curates multi-dimensional solutions and brand experiences using a unique play-centered design approach.

With over 20 years of experience in delivering successful concepts with purpose and imagination, Zainab brings together teams of globally-minded designers, writers, producers, and strategists to create results that clients feel, hear, see and love.

She is the owner of strategic design consulting firm Brand Playdium, headquartered in Dubai and Chicago. As the company’s brand specialist and design director, Zainab sets the direction for client brand vision and creative execution, blending strategy, insight and creativity to help build and sustain unique brands.

Her Philosophy
  • We play to learn
  • Curiosity, Exploration, Conversation, Imagination
  • The permission to play is liberating, uplifting, fulfilling…
  • Revealing a deeper story, not just the one that has been told over and over again
  • Simplifying complex information into memorable, meaningful communication
  • Empowering people to reflect and find the true, heart story of their brand


Kerry is a strategic partner of Brand Playdium. Spearheading the Chicago chapter, he is an entrepreneur, designer, educator, author and humanitarian. As the firm’s brand strategist and design director, Kerry sets the tone for the creative and strategic work that Brand Playdium produces for its clients, while helping them build their culture, business, and brand value. Kerry’s talent and acumen uniquely blends a strong design aesthetic and a deep understanding of business strategy.

For more than 35 years, Kerry has collaborated with business leaders, investors, fund managers, bankers, entrepreneurs, start-ups, law firms, technology companies, educators, non-profits, celebrities, government officials and media, to deliver high quality solutions to a broad range of challenges.

Kerry has created, refreshed and implemented successful brand programs for hundreds of clients including IBM, Motorola, General Electric, William Blair, MB Financial Bank, Morningstar, The Art Institute of Chicago, The University of Chicago, and Oprah Winfrey.

Well-known in the design profession, Kerry’s work is recognized by some of the world’s most prestigious design organizations including The American Institute of Graphic Arts, The American Center for Design, and The United Kingdom Design Council. Kerry has served as Associate Professor of Design to The University of Illinois, The Art Institute of Chicago, and Northern Illinois University.

Our services

We play
for keeps.

Our services

We play
for keeps.

What our clients have in common?

They play with purpose.

They value a long-term
partner-based relationships
and seek brand guardians,
not suppliers.

They seek innovative strategy and high quality design.